This October, leading weight management lifestyle brand Jenny Craig has expanded its retail offering with the launch of the company’s first ‘store-in-a-store’ concept at Target in Westfield Doncaster.

In a world first for Jenny Craig, the opening of a full service centre inside Target Doncaster will allow Jenny customers, especially busy mothers, to access healthy living weight loss programs in a more convenient way.

Jenny’s philosophy is based on realistic and practical solutions and this concept store addresses the core need that mums need easy solutions that fit in with their lifestyle.

As a busy mum, I am more than familiar with multi-tasking.  Now we can offer mums a way to shop and get healthy at the same time” said Amy Smith, Managing Director for Jenny Craig Australia and New Zealand.   “It’s the full delivered Jenny experience, how and where you want it.”

The Jenny store-in-a-store will offer customers the convenience of seeing their personal consultant as well as picking up their Jenny food during their weekly shopping experience, and is a natural fit with the Target brand.

As an iconic Australian mid-tier retailer Target is renowned for delivering customers great style, quality and value, as well as a great shopping experience. 

“We love the idea of adding value by bringing choice and convenience to our customers and partnering with a company that is all about making people feel good.  We have a very similar philosophy after all,” said Target Managing Director Dene Rogers. 

Complete with interactive plasma screens the 46m² centre’s designs incorporate the new Jenny Craig branding, launched earlier this year, and deliver a refreshed, contemporary space like no other in the company’s 29-year history since being founded in Melbourne in 1983.

About Jenny 

• Jenny Craig was founded by Sid and Jenny Craig in Melbourne in 1983. Today it is one of the world’s leading weight loss companies.
• Jenny’s consultants focus on individual needs, issues and challenges. Each weekly one-on-one consultation helps clients find solutions to any weight loss challenges and offers unrivalled support.
• Jenny is a fully integrated program that helps clients learn to manage their weight by focusing on self-awareness, nutrition, physical activity and gradual behaviour change, without deprivation. We inspire people to have a passion and respect for their own health and wellbeing.
• Reports say 275 Australians develop type 2 diabetes every day and it is estimated that by 2025 it will triple in prevalence, affecting three million Australians. The most alarming prediction is that one in three of today’s young Australians will develop type 2 diabetes. Essentially this disease is preventable through healthy diet and exercise. It’s Jenny’s mission to prevent this through education, knowledge and support.

About Target

• Target Australia is a mid-tier retailer renowned for delivering great quality and great value apparel and homewares to customers. There are now more than 300 Target and Target Country stores conveniently located across metropolitan and regional Australia, an online store, and more than 24,000 team members.
• Target provides stylish and quality wardrobe essentials as well as seasonal new looks. Quality, style, and a great customer experience are very important to Target as part of providing great value to Australian consumers.
• For more information about Target Australia please visit www.target.com.au

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For further information please contact:

Jenny Craig Australia & New Zealand
Suzy Wilson, PR Manager - mobile: 0431 177 441

Target Australia
Megan Lane, Corporate Affairs Manager - phone 03 5246 3444 or mobile 0417 408 206

Hello possums!  I’m just over halfway and starting to adore what I see!

National Treasure Dame Edna Everage and her manager Barry Humphries are more than halfway to their goal weight, both shedding an impressive eight kilograms with Jenny Craig.

Twelve weeks ago, Edna and Barry decided to get serious about their health and turned to Jenny to help reach their goal of losing 15 kilos each.

Edna is feeling like a new woman – so much so that she’s even reconsidering her upcoming retirement!

“I feel like I’ve been given ten more years of life!  In fact I’m feeling so well, that after this farewell tour I might do a lot more shows,” Dame Edna said.

In the past, Edna’s unhealthy eating habits had sadly limited her wardrobe for the farewell tour – Eat, Pray, Laugh - but now, thanks to Jenny, the Dame has dropped a dress size and can fit into more of her breathtaking frocks and meet the high physical demands of the tour.

“I’m starting to adore what I see…the other day I could fit into a dress that I haven’t worn for years - I actually couldn’t believe it!

“My food habits are changing, but the best thing is I’m not depriving myself of the culinary delights I’m used to – Jenny’s food is positively scrumptious!” she said.

Like all Jenny clients, Edna meets with a weight loss consultant weekly to keep her on track and guide her through the weight loss journey.

“Every week I meet with my consultant who helps me plan for my week ahead. She’s a lovely lady and very helpful… I want to keep her when I’m done with the program!”  Edna said.

Barry Humphries initially joined the program to support Edna, but since losing eight kilos he has started to realise the added bonuses that come with weight loss.  

“I no longer need my afternoon sleep! My clothes fit – in fact they’re a bit looser now.  I feel better when I wake up and simple things like moving around are noticeably easier.

I’m also feeling a bit more attractive to myself…I’ve always had a love affair with myself, but it’s deepened since losing 8 kilos with Jenny Craig,” Mr Humphries said.Amy Smith, Managing Director of Jenny Craig Australia and New Zealand is excited about the weight loss success of the company’s ambassadors and their new-found lease on life.

“Dame Edna is an absolute legend and we want her to be around forever.  With her dedication and the Jenny program by her side, we’ll see a slimmer and healthier national icon become larger than life,” said Ms Smith.

Watch Dame Edna talks about her weight loss
Watch Barry Humphries talks about his weight loss

Interactive:
Join the “Edna Forever” social movement on Facebook.  Users can commit to making a healthy change in their life, and in the process can “Gigastar” themselves adding the Dame’s famous glasses and headpiece onto existing Facebook photos.

For further information please contact:
Suzy Wilson, PR Manager Jenny Craig
03 9945 0510 or 0431 177 441
swilson@jennycraig.com.au

National Treasure, Dame Edna Everage and her adoring manager, Barry Humphries get serious about their health and pledge to shed 15 kilos each with Jenny Craig.  With the megastar and her manager about to embark on their farewell tour, Edna states the dramatic change is necessary in the interests of their health and, as role models, the health of their public.

“Possums, Barry and I both appreciate the influence we have over our adoring public.  Just like the BeckhaMS (no apostrophe), people follow and copy our every move.  And lately, well let’s be brutally honest, we’ve let ourselves go and haven’t been good role models.  I have a wardrobe full of breathtaking gowns but I have to hold my breath to wear them …only three gowns fit me these days.  When I'm on stage, I have to suck in my tummy because I fear my dress will burst at the seams.  Just like my dear friend Mel B, I too can’t wait to get my pre-baby body back!  While that was many years ago, the outcome will be the same with Jenny’s help!

“I’ve always had a nice little double chin but recently it’s turned into a quadruple chin.  I want to live a long time and I am ready for Jenny,” said Edna.

Barry Humphries also worries about Edna’s weight.  “We were in London recently and Edna’s looks were savaged by one critic in particular who described her as rather ‘tubby’.  Well, that was a wakeup call for both of us, especially with our so-called “farewell” tour, ‘Eat, Pray, Laugh’, about to start in June. Consequently, we both take a mild blood pressure tablet and by losing 15 kilos, not only will we look fighting fit, our health will bounce back.” 

“We want all of Australia to rally behind us on Jenny’s ‘Edna Forever’ campaign.  The message is simple; ‘get healthy, live longer’.  Edna is a legend; she deserves to live forever.  We may be approaching our early twilight years or as I like to call them, our ‘after lunch years’, but Edna has some sage advice to impart regardless of your age,” said Mr Humphries.

Barry also admits he has his own problems with food and will be supporting Edna and encouraging all men to think about their health.

“I have a problem with food and I’m not ashamed to admit it.  Don’t forget if you’re fat, you’re sick.  There’s no shame in a man getting help.  It’s a shame if you don’t!“

Amy Smith, MD of Jenny Craig Australia and New Zealand is excited about the company’s new ambassadors. 

“Dame Edna is an absolute legend in Australia and her manager, Barry Humphries, is equally loved.  Their inspiring story to lose weight and regain their health will resonate with people of all ages.  You are never too old to fight for your health; it’s there for the taking.” said Ms Smith.

“The Jenny program is the perfect first step.  It’s important to understand the programme is not a diet.  Each person is provided with a support system second-to-none, regardless of whether they are megastar or not.  After an in-depth meeting with your own Jenny consultant where your medical history is discussed, a tailored eating plan and exercise recommendations are given.  Each week of your journey you will check in with your consultant to discuss your progress.  This is the difference and it’s a system that’s proven to work,” says Ms Smith.

INTERVIEW DAME EDNA/BARRY HUMPHRIES/AMY SMITH

Contact: Drew Lambert on 02 9365 0007/ 0425 200 606 / Drew@acagency.com.au

Luke Weymark on 02 9365 0007/ 0412 356 727 / Luke@acagency.com.au

Australian waiters are amongst our fittest professions due to the amount of incidental exercise included in their occupations, as revealed in a Jenny Craig study* of ten occupations that analysed how much each profession walked during an average work day. Trailing far behind with only 1/3 of the incidental exercise are call centre workers who fell far below the recommended goal of 10,000 steps per day**.

Waiters were streets ahead with an average of 22,778 steps a day with nurses clocking up 16,390 steps, retail workers 14,660 steps, farmers 14,037 steps, mothers 13,813 steps, teachers 12,564 steps, tradesmen 11,585 steps and hair dressers 9,209 steps.  Lagging well behind were office workers with 7,570 steps and call centres workers on 6,618 steps.

Dr. Andrew Rochford, medical spokesperson for Jenny said, “research shows we should be aiming for a minimum of 10,000 steps per day in order to get the basic benefits of physical activity; improved heart health, lower cholesterol levels and a boost in perceived well-being.  If you are trying to lose weight you may need to do more, say 12,000 to 15,000 steps a day.”

• Instead of emailing your co-workers, get out of your seat and ask the questions,
• walk to work or get off the train or bus one stop early,
• avoid lifts or escalators, opt for stairs
• go for a walk in your lunch break
• have stand up meetings with your co-workers or even walking meetings!

“Wearing a pedometer is a great way to track your daily steps and an essential tool if you’re aiming to lose weight. By doing so you could be shocked at how much exercise you’re actually doing each day,” concluded Andrew.

~END~

*Independent study of 100 Australians across 10 industries/occupations conducted on behalf of Jenny

** US Journal of Physical Activity and Health by James O. Hill, PhD, of the University of Colorado Health Sciences Centre on obesity, 2010.  Participants who committed to 10,000 steps a day for three months were shown to have improved heart health, lower cholesterol levels, a boost in perceived well-being, and they also increased the distance they walked.

You can eat Easter eggs, just not 50!  That’s the advice from one of Australia’s leading Accredited Practising Dietitian, Karen Inge.  According to Karen, just because you’re losing weight doesn’t mean you have to forsake the foods you love when it comes to Easter.

“Be warned however; to burn off the kilojoules in one 200g milk chocolate Easter egg, you may have to jog for 3 hours to prevent it from adding to your waist line!  From my years of experience, I’ve collected the following top tips to surviving Easter; choose smaller Easter Eggs, understand Easter foods should be celebrated on one day – it’s not a month long celebration, swap chocolate hot cross buns for regular hot cross buns and once Easter is over, give away all your left over eggs.  You could even suggest your friends give you alternative gifts other than chocolate to help you stay on track with your weight loss goals,” said Karen.

“It’s important to balance your treats with healthy food.  A big part of the Jenny program is to not deny yourself the foods you love; this way you’re more likely to stay on track.  You can have your cake and eat it too – just a different kind of cake, one that is portion controlled!”

“Try and gear your social activities around being more active and having fun. For example, an Easter egg hunt with the family or getting out in the park for a picnic will help burn off those extra treats consumed on Easter Sunday.

TO INTERVIEW KAREN INGE: Contact: Luke Weymark on 02 9365 0007/ 0412 356 727 / Luke@acagency.com.au

Why overweight Aussies are turning on each other

A new study* of 4299 respondents by weight loss company Jenny Craig has revealed two out of every three (66%) overweight respondents and 58% of obese respondents negatively judge other overweight Aussies who eat unhealthy food in public.  The results of the survey point to an emerging trend in Australia where people show prejudice against overweight people, even if they are overweight themselves.

Of those respondents who are overweight or have been overweight, one in four are so scarred by public opinion; they limit themselves to eating healthy foods when in public in fear to being judged by others. The results went on to find 14% avoided eating anything in public, while 23% felt the public’s condemnation when they ate unhealthy foods, with the perception that this is how they got so overweight.  Only 35% said they had a thick skin and did not feel others judged them.

Leading psychologist, Sandy Rea, believes sizism is a contributing factor to the pressure being felt by overweight individuals eating out. “Sizism is a fairly new term which relates to both normal and overweight individuals who have a perception and prejudice directed against overweight people,” stated Sandy Rea. “This attitude is keenly felt by overweight people and of course exerts a social pressure.”

“Underlying this social pressure linked to sizism is the perception that obesity symbolises an inability to be self-disciplined, demonstrate self-control and an inability to manage their personal health. By inference ‘fatness’ reflects negatively on personal character. Thus those respondents who do not eat in public or choose healthy foods so as not to be judged indicate a greater level of self-awareness,” concluded Sandy Rea.

The same study found 58% of respondents felt restaurants around the country don’t offer enough healthy options for people trying to lose weight.  Those surveyed said there were either no options to choose from or even the healthy options were sometimes laden with hidden kilojoules. A further 81% of respondents believe menus should have symbols to highlight healthy options, stating it would take the guesswork out of menus. Many respondents felt menu descriptions are misleading.

For those wanting to lose weight, having a thorough knowledge of what you are eating and how it will affect your weight loss journey is imperative.  Navigating restaurant menus can be a minefield.  Weight loss programs, like Jenny, can assist in training dieters on how to make healther choices when faced with unfamiliar foods on restaurant menus.  Jenny’s program couples every client with their own coach who helps devise a sensible eating plan that enables clients to reach their goal in a healthy, sustained approach.

Melbourne International Flower & Garden Show Event Director, Greg Hooton, is delighted with the sponsorship and the opportunities it presents for the hallmark event.

“The Melbourne International Flower & Garden Show is currently the most successful annual horticultural event in the Southern Hemisphere, and this sponsorship will ensure it continues to grow in stature and get better each year.”

“Jenny is all about getting out, having fun and living life how it should be. The Melbourne International Flower & Garden Show is a great way to encourage a healthy lifestyle outdoors and to demonstrate how easy it is to include fresh produce in your daily diet.

“Reports say 275 Australians develop type 2 diabetes every day and it is estimated that by 2025 it will triple in prevalence, affecting three million Australians. The most alarming prediction is that one in three of today’s young Australians will develop type 2 diabetes. Essentially this disease is preventable through healthy diet and exercise and it’s our mission to prevent this through education, knowledge and support of healthy foods that come directly from the source.”

As part of the sponsorship, Jenny Craig will build a display garden at the Show titled “Fresh by Jenny Craig” which will feature cooking displays by celebrity chef Michael Moore – demonstrating how to create delicious (and nutritious!) meals using fresh produce, Jenny’s veggie patch, a growing wall of salads and a ‘know your herbs’ knowledge quiz.

Show-goers can also visit the site to receive advice on healthy living, and tips on bringing the garden into the kitchen, with guest appearances by one of Australia’s leading dietitians Karen Inge and Channel Ten Breakfast host, Jenny’s medical spokesperson Dr Andrew Rochford.

The Melbourne International Flower & Garden Show will be held at the heritage-listed Royal Exhibition Building and Carlton Gardens from Wednesday, 28 March to Sunday, 1 April 2012.

The event is expected to attract more than 110,000 international and local visitors who will enjoy everything from landscaping and floral exhibits, sustainable gardening demonstrations and student works, right though to art, children’s entertainment, food and bouquet making sessions.

-ends-

Jenny and their expert consultants strive to offer the best service they can, to help their clients make positive steps toward achieving their weight loss goals. 

Visit the Choice diet clinic investigation report.

-ends-

Amy Smith, MD of Jenny Craig is excited to announce that Melanie Brown, the scariest, spiciest of them all, has been signed up as the new face of Jenny Craig Australia and NZ. Mel has 15 kilos to lose post-baby and is intent on getting to her target weight by early 2012.

Mel B says when she was pregnant she was eating for England and Australia. “I was eating literally morning noon and night, it didn’t matter what time, I was just eating. I was a house. I love my humps and bumps, but when a newspaper described my shape as the ‘bootylicious, curvylicious, post-baby body of Melanie, I knew I had to do something, I had to get the eating under control”.

“Jenny Craig is a no brainer for me. I don’t have to think about anything. I get a coach; she does the thinking and the planning. I just eat and go. It’s perfect. Jenny Craig has been around for 30 years. That depth of experience has to count for something” says Mel.

Amy Smith says Mel is representative of so many women in Australia and New Zealand who have some baby weight to lose but aren’t sure where to start. The Jenny Craig programme is absolutely brilliant for Mel and other busy mums as it takes the guesswork out of the picture. The best thing of all, is that Jenny provides a support system second-to-none with individual consultants and tailored eating plans.

“Mel told us she doesn’t like dieting at all. She loves eating healthy foods and she is thrilled with the healthy snack options and the amount of fruit and vegetables she gets to eat. Jenny Craig’s team of nutritionists and doctors have created a program especially for women like Mel who have recently given birth, that takes into consideration the nutrient levels needed for breastfeeding women”, says Ms Smith.

Jenny Craig is pleased to announce Dr. Andrew Rochford as its new medical ambassador.Dr. Andrew an emergency registrar, understands that the majority of people need health regimes that fit in with their busy lives.

“Dropping a few kilos isn't simply about looking good, it's about living a healthy lifestyle and Jenny Craig is keen to deliver that message”, said Dr Andrew.

Dr. Andrew joins the Jenny Craig team as they champion three new health related initiatives:

• Start Healthy, Stay Healthy initiative to help mums and mums to be lose weight in order to get pregnant, maintain a healthy pregnancy weight or get back in shape after having a baby. It's crucial that these women maintain good nutrition - but being overweight and obesity is now the most common pregnancy complication in many developed countries and weight issues can affect the health of both mums and babies.

• Adolescent Program - developing bodies also need good nutrition but with 20 - 25 per cent of Australian children and adolescents now classified as overweight with a quarter of this group being obese there are fears that youngsters are suffering both health and self confidence issues as a result. Diabetes prevention is a particular concern as during puberty, hormonal changes can add to insulin resistance and type 2 diabetes is even more likely to be diagnosed at this time.

• Men's Health Program - addressing the denial men have around weight and prevention of weight-related illness.

Dr Andrew says he's delighted to be working with Jenny Craig, “The program has been designed and evolved by a global medical advisory board, consisting of the leading experts in their field delivering the latest expertise. All menus are planned by a team of qualified dietitians so users know it's nutritious and balanced.

People need something they can fit into their lives, that teaches them how to manage their weight. Jenny Craig's food/mind/body approach is the perfect way to get the skills and support you need so you can learn how to manage your weight for life."

Winning the roles and losing the kilos!

Since deciding to seek professional help to lose weight, Rebel Wilson has successfully lost 10 kilograms in 10 weeks on Jenny Craig.

Following years of countless failed diets, Rebel joined the world‟s leading weight loss program in June and couldn‟t be happier with the results.

“Thank god I called Jenny Craig and started on the program ‘cause it’s now been 10 weeks, and I’m 10 kilos down. And I’m feeling good about it.

I’m already noticing huge differences – I have more energy….it’s awesome. The rewards started earlier than I thought – I noticed a change in my body and mindset from the first week.” Said Rebel from Atlanta where she is currently filming.

Working with a Jenny Craig Consultant, Rebel is tackling the three lifestyle areas for effective weightloss – food, body and mind – to replace her old, unhealthy habits with a new constructive way of living.

Following her successfully part as Kristen Wiig‟s roommate in the hit comedy Bridesmaids, Rebel has been booking movies like wildfire, including;

• Playing the "bride‟ in Bachlorette. The movie will also star fellow Australian Isla Fisher, Kirsten Dunst, Lizzy Caplan, James Marsden and Adam Scott.

• Pitch Perfect, a musical rom-com set amongst competitive college Acapella groups.

• The animated feature Ice Age; Continental Drift.

EFFERVESCENT Aussie comic actress Rebel Wilson is taking Hollywood by storm, but her most life changing role yet is as Jenny Craig’s new celebrity ambassador.

Rebel is a brilliant character actress, delivering a scene-stealing performance in this year’s blockbuster Bridesmaids, but hopes losing 25kg in an inspirational partnership with Jenny Craig will help audiences see the real her.

With more upcoming major US film roles; Australia’s emerging movie star is set to revolutionize her life by signing on with Jenny Craig as her international profile rises.

Rebel hopes shedding kilos and adopting better lifestyle habits will result in being considered for a wider variety of roles, having greater confidence, and to inspire fellow Australian women.

Famous locally for Bogan Pride (SBS) which she created, wrote, produced and starred in as well as her standout appearances on Thank God You’re Here (Network Ten/Seven Network), Talkin’ Bout Your Generation (Network Ten), City Homicide (Seven Network) and a role in the Nicholas Cage movie Ghost Rider. The multi-talented writer, producer and performer will next be seen with Elizabeth Banks in the rom-com What To Expect When You’re Expecting, and opposite Oscar winner Reese Witherspoon in the action comedy This Means War.

Rebel won a starring part alongside her Bridesmaids co-star, Little Britain’s Matt Lucas, in the indie flick Small Apartments.

In typical madcap Rebel style, her weight-loss mottos are: “to not gorge on junk food, but to become gorgeous”, and “feed my dreams, not my stomach”.

With Jenny Craig’s one-on-one consulting, Rebel said she’s happy she won’t have to go it alone.

“On the career side, I’m kind of living this exciting life, and filming movies and TV shows, and kicking a lot of goals in that department, and I have so many good things going on. But the one thing that I feel is holding me back is my size and weight”.

Rebel’s goals with Jenny Craig are:

• LOSE 25kg
• BUY clothes from mainstream fashion stores
• To wear sleeveless outfits with confidence

“Jenny Craig is delighted to be working with Rebel Wilson – she is a gorgeous girl inside and out and is a star on the rise who wants our support to help her in areas of her life that need a little education and guidance. Jen’s a friend to many and we’re looking forward to the friendship and journey between Jenny Craig and Rebel Wilson - a journey that we hope will encourage and inspire so many other Australian women”, says Amy Smith, Managing Director of Jenny Craig Australia and New Zealand.

Rebel has a warning for her pals, ice cream and chocolate: “I am over it – no more hanging out guys... I am starting Jenny Craig. It’s not you, it’s me. I’m changing.”

- END -

After 20 weeks on the Jenny Craig program - the popular Australian Actor/Entertainer is set to reveal his “lost tyre” and his new shape - following his amazingly successful 20 kilogram weight loss.

• Lost 20 kilograms (equivalent of 2 car tyres)
• Shane is 41 years old – at 126 kilograms his biological age was 48 years old. 20 kilograms lighter, he is now 2 years younger than his real age!
• Off all health related medication (blood pressure & cholesterol)
• Happier, healthier and handsome!

“The thing that I enjoy most out of what’s happened to me since I’ve lost the 20 kilo is that my blood pressure and my cholesterol which were both high to the point that I was on medication (which the doctor prescribed to me for life) is now in check and I’m off all medication – which is fantastic, added Shane.

Pre Jenny Craig Shane mirrored that of many Australian men - a recent survey [2] revealed their weight concerns:

• Almost 8 in 10 Australian men surveyed are overweight
• Almost 100% of men are aware of the effects of excess weight
• Majority of men would like to lose 5 – 10 kilograms

“Shane is a prime example of the typical Aussie bloke – he knew he was carrying some extra kilograms, he knew the effect that was having on his health, and just needed some help in getting his weight in check. We’ve been able to assist Shane in his quest to lose weight, and we hope his story inspires many other Aussie blokes to start looking after themselves not only for their own interest but for their family’s too.” says Amy Smith, Managing Director of Jenny Craig Australia and New Zealand.

About Jen4Men:
The Jenny Craig Jen4Men program is backed by a Medical Advisory Board and a team of accredited practicing dieticians and nutritionists – it is a personalised approach to healthy weight loss and long-term weight maintenance. The program is designed to be a personalised lifestyle change and stresses the importance of educating their members on the basics of nutrition and physical activity.

www.jen4men.com.au

-end-

[1] “All Women Talk” Survey – December 2010. n = 567(F) & 527(M)
[2] as above

1. Don’t snack while watching TV –When watching TV, we can get distracted and are less likely to be practising mindful eating, so it is very easy to overeat. Limit your snacks by portioning them into small bowls instead of eating out of the box or eat healthy snacks like carrot sticks or grapes. The new Jenny Craig at Home menus have your daily snacks all portioned out – from Lightly Salted Potato Crisps to Choc Chip Bites.
2. Don’t forget exercise. – Ensuring you exercise every day throughout winter will help to counter-balance any extra calories as well as make you feel more energetic. Get some fresh air and take short 15 minute walks on your coffee or lunch break to expend energy and stress. ‘Buddying up’ with a friend will help keep you motivated.
3. Sip tea not hot chocolate - hot drinks can help keep the chill out of winter, but some warm beverages are hidden with kilojoules. Milky, syrupy coffee shop drinks and hot chocolate with whipped cream can add lots of calories to your diet. Selecting tea or a herbal infusion is a better option.
4. Plan a warm holiday - If you know you'll need to sport a bikini on the beach in the dead of winter, then you'll be sure to stick to your exercise and healthy eating plan to ensure your body is in tip top shape.
5. Eat your veggies – regular intake of fruits and vegetables will help strengthen your immune system and keep you healthy throughout the winter months. Remember, you should try to eat two serves of fruit and five serves of veggies daily.

Winter menu choices are made easy with new delicious options from Jenny Craig at Home. If it’s winter weight loss and convenience you crave, Jenny Craig at Home is the best tool for long- term weight loss success. You’ll learn the principles of portion control and the elements of a healthy balanced diet via a weekly phone consultation with your very own Jenny Craig consultant as well as having your meals delivered to your home or office.

Tempt your taste buds with Jenny Craig’s hearty Bangers and Mash, comforting Chunky Tomato Soup and warming Mixed Berry Porridge – just a snapshot of what will be available with Jenny Craig at home this winter from May.

There are numerous benefits to being a healthy weight before and during pregnancy. Research indicates that obesity adversely affects the chances of conceiving a baby and carrying full term. Controlling weight through pregnancy is also particularly important to improving the health of an unborn child, as studies have established an association between obesity and infant birth defects such as spina bifida [1].

Maternal obesity increases pregnancy-related risks including heightened rates of miscarriage, gestational diabetes, and pregnancy induced hypertension.  Considering about one third of pregnant women in Australia are overweight or obese (with the figure nudging 50% of mothers in Queensland) [2], this is an issue that needs to be taken seriously.

And it’s not just women – obesity can lead to infertility in men, due to its negative impact on semen quality and erectile function – a problem no man wants to face.

The good news is that weight loss of as little as 5 - 10% can improve fertility and the health of both the parents and baby [3]. Weight loss can lead to improved menstrual cycles, improved ovulation and an improved likelihood of conception. Additionally, obese women using assisted reproduction programs have greater success if they undertake weight loss prior to using this technology.

>Karen Inge, Accredited Practicing Dietician and member of Jenny Craig’s Medical Advisory Board, has developed some information on achieving a healthy weight when trying for a baby. Karen has helped many women lose weight prior to pregnancy, and work towards their goal of conceiving, “when trying to conceive it’s important to have adequate levels of certain nutrients like folate, iodine and Vitamin D. You should eat the same foods recommended for any healthy diet, with special care for certain nutrients.”

>Karen also recommends the guidance of a weight loss program like Jenny Craig, which continues to help men and women reach and maintain their weight loss goals. Jenny Craig consultants understand the importance of a healthy diet and being a healthy weight in order to conceive and can advise the best course of action and menu selection.

In addition to being a healthy weight, Karen recommends the following;

• Most women need to take a folate supplement for at least two months before trying to become pregnant and for the first three months of pregnancy.
• Many women have low vitamin D levels and may require a vitamin D supplement.
• Additional intake of iodine can be recommended and this helps to support healthy brain development of the baby during pregnancy.
• Calcium requirements are not increased during pregnancy, but women need to be having 1,000mg of calcium per day.

Amy Smith, Managing Director for Jenny Craig Australia and New Zealand adds, “Jenny Craig is a convenient, successful weight loss program for women looking to reach a healthy weight prior to pregnancy. The program not only provides healthy food options, but comes with the unique benefit of a personal weight loss consultant, to help and guide every individual in reaching personal weight loss goals. You are five times more likely to loose weight with Jenny Craig than going it alone [4].”

Jenny Craig menus reflect current nutrition recommendations outlined in the Dietary Guidelines formulated by the National Health & Medical Research Council. Of course it is also important to always consult a doctor who may recommend formulated vitamin and mineral supplements to be taken in conjunction with Jenny Craig menus.

- ENDS -

[1] Nutrition & Dietetics 2010 67:197-201 – Obesity and female fecundity
[2] Nutrition & Dietetics 2010 67:197-201 – Obesity and female fecundity
[3] Clark AM, Thornley B, Tomlinson L, Galletly C, Norman RJ.Weight loss in obese infertile women results in improvement in reproductive outcome for all forms of fertility treatment. Hum Reprod 1998; 13: 1502–5.
[4] Ref: Obesity 2007; 15: 939-949 Rock CL et al.

Australian men are more likely to be overweight than their female partners, a recent study has shown. A shocking 63% of Australians men are classified as overweight or obese, compared to only 56% of women [1].

In an effort to combat this trend Jenny Craig ambassador, Shane Jacobson, will tomorrow launch the Mates in Every State program, and is calling for Aussie men to buddy up and join him on his quest to drop the kilos. The new initiative from Jenny Craig aims to build Australia’s biggest ever weight loss ‘support network’ for men, with Shane as the Mates in Every State leader and mentor.

Shane Jacobson will be hitting the road to visit his ‘mates’ across Australia encouraging them to lose the weight and live longer, healthier lives. After all, 47% of men who have tried to lose weight in the past agree, that the support of family and friends is critical to their success [2].

So how do the states stack up in the Australian males weight war?

• The Northern Territory records the most overweight males, with 70% of the male population considered overweight or obese; Tasmanian men and South Australian males rate a close second with the statistic hitting 68% for Tassie and 67% for SA.
• West Australian men are piling on the pounds more than the women with over 10% more men considered to be overweight or obese compared to WA women (64% vs. 53%).
• In Queensland the number of men considered to be overweight or obese, far outweigh the men considered to be in an acceptable weight range by more than 2:1.
• ACT, Victoria and New South Wales have the lowest rate of overweight men in the country...but it is still a whopping 57%, 62% and 61% respectively; showcasing the war on obesity hits all states heavily.

Shane has been losing weight with Jenny Craig since January and credits his success to the support of his Jenny Craig consultant Adele, family and friends.  He is looking forward to getting out on the road and inspiring men just like him.

“Everyone deserves to live a long and healthy life, so I encourage my mates across every Australian state to join me and commit to a healthy lifestyle. Camaraderie and mateship has helped Australians win wars all around the world. We are facing a different kind of war right here at home; to lose our gut and gain our life back. I’d like to give men an instant support system, and Mates In Every State aims to do just that,” said Shane. 

ENDS

[1] Source: Roy Morgan Dec 2010. P18+ n=49,530
[2] Source: Woman's Day and Jenny Craig Body & Weight survey

The Breakdown - How the states weigh in

 Tasmania

• 68% of men across Tasmania are classified as obese or overweight compared to only 56% of women.
• Only 27% of men in Tasmania are classified as being in an acceptable weight range.

Queensland

• 65% of men across Queensland are classified as obese or overweight compared to only 56% of women.
• In Queensland the number of men considered to be overweight or obese, far outweigh the men considered to be in an acceptable weight range by more than 2:1.

South Australia

• 67% of men across South Australia are classified as obese or overweight compared to only 59% of women.
• Only 30% of men in South Australia are classified as being in an acceptable weight range.

Western Australia

• 64% of men across Western Australia are classified as obese or overweight compared to only 53% of women.
• Only 33% of men in Western Australia are classified as being in an acceptable weight range.

New South Wales

• 61% of men across NSW are classified as obese or overweight compared to only 55% of women.
• Only 34% of men in NSW are classified as being in an acceptable weight range.

Victoria

• 62% of men across Victoria are classified as obese or overweight compared to only 56% of women.
• 33% of men in Victoria are classified as being in an acceptable weight range.

Australian Capital Territory

• 57% of men across ACT are classified as obese or overweight compared to only 55% of women.
• Only 39% of men in ACT are classified as being in an acceptable weight range.

Northern Territory

• 70% of men across the Northern Territory are classified as obese or overweight compared to only 67% of women.
• 27% of men in the Northern Territory are classified as being in an acceptable weight range.

Hello possums!  I’m just over halfway and starting to adore what I see!

National Treasure Dame Edna Everage and her manager Barry Humphries are more than halfway to their goal weight, both shedding an impressive eight kilograms with Jenny Craig.

Twelve weeks ago, Edna and Barry decided to get serious about their health and turned to Jenny to help reach their goal of losing 15 kilos each.

Edna is feeling like a new woman – so much so that she’s even reconsidering her upcoming retirement!

“I feel like I’ve been given ten more years of life!  In fact I’m feeling so well, that after this farewell tour I might do a lot more shows,” Dame Edna said.

In the past, Edna’s unhealthy eating habits had sadly limited her wardrobe for the farewell tour – Eat, Pray, Laugh - but now, thanks to Jenny, the Dame has dropped a dress size and can fit into more of her breathtaking frocks and meet the high physical demands of the tour.

“I’m starting to adore what I see…the other day I could fit into a dress that I haven’t worn for years - I actually couldn’t believe it!

“My food habits are changing, but the best thing is I’m not depriving myself of the culinary delights I’m used to – Jenny’s food is positively scrumptious!” she said.

Like all Jenny clients, Edna meets with a weight loss consultant weekly to keep her on track and guide her through the weight loss journey.

“Every week I meet with my consultant who helps me plan for my week ahead. She’s a lovely lady and very helpful… I want to keep her when I’m done with the program!”  Edna said.

Barry Humphries initially joined the program to support Edna, but since losing eight kilos he has started to realise the added bonuses that come with weight loss.  

“I no longer need my afternoon sleep! My clothes fit – in fact they’re a bit looser now.  I feel better when I wake up and simple things like moving around are noticeably easier.

I’m also feeling a bit more attractive to myself…I’ve always had a love affair with myself, but it’s deepened since losing 8 kilos with Jenny Craig,” Mr Humphries said.Amy Smith, Managing Director of Jenny Craig Australia and New Zealand is excited about the weight loss success of the company’s ambassadors and their new-found lease on life.

“Dame Edna is an absolute legend and we want her to be around forever.  With her dedication and the Jenny program by her side, we’ll see a slimmer and healthier national icon become larger than life,” said Ms Smith.

Watch Dame Edna talks about her weight loss
Watch Barry Humphries talks about his weight loss

Interactive:
Join the “Edna Forever” social movement on Facebook.  Users can commit to making a healthy change in their life, and in the process can “Gigastar” themselves adding the Dame’s famous glasses and headpiece onto existing Facebook photos.

For further information please contact:
Suzy Wilson, PR Manager Jenny Craig
03 9945 0510 or 0431 177 441
swilson@jennycraig.com.au

The world’s most famous housewife, Dame Edna Everage, and her adoring manager Barry Humphries have announced their decision to get serious about their health and have pledged to shed 15 kilos each with Jenny Craig.

With the megastar and her manager about to embark on their farewell tour, Edna states the dramatic change is necessary in the interests of their health and, as role models, the health of their public.

“Possums, Barry and I both appreciate the influence we have over our adoring public.  Just like the Beckhams, people follow and copy our every move.  And lately, well let’s be brutally honest, we’ve let ourselves go and haven’t been good role models.  I have a wardrobe full of breathtaking gowns but I have to hold my breath to wear them …only three gowns fit me these days.  When I'm on stage, I have to suck in my tummy because I fear my dress will burst at the seams.  Just like my dear friend Mel B, I too can’t wait to get my pre-baby body back!  While that was many years ago, the outcome will be the same with Jenny’s help!

“I’ve always had a nice little double chin but recently it’s turned into a quadruple chin.  I want to live a long time and I am ready for Jenny,” said Edna.

Barry Humphries also worries about Edna’s weight.  “We were in London recently and Edna’s looks were savaged by one critic in particular who described her as rather ‘tubby’.  Well, that was a wakeup call for both of us, especially with our so-called “farewell” tour, ‘Eat, Pray, Laugh’, about to start in June. Consequently, we both take a mild blood pressure tablet and by losing 15 kilos, not only will we look fighting fit, our health will bounce back.” 

“We want all of New Zealand to rally behind us on Jenny’s ‘Edna Forever’ campaign.  The message is simple; ‘get healthy, live longer’.  Edna is a legend; she deserves to live forever.  We may be approaching our early twilight years or as I like to call them, our ‘after lunch years’, but Edna has some sage advice to impart regardless of your age,” said Mr Humphries.

Barry also admits he has his own problems with food and will be supporting Edna and encouraging all men to think about their health.

“I have a problem with food and I’m not ashamed to admit it.  Don’t forget if you’re fat, you’re sick.  There’s no shame in a man getting help.  It’s a shame if you don’t!“

Amy Smith, MD of Jenny Craig New Zealand and Australia is excited about the company’s new ambassadors. 

“Dame Edna is an absolute legend in New Zealand and her manager, Barry Humphries, is equally loved.  Their inspiring story to lose weight and regain their health will resonate with people of all ages.  You are never too old to fight for your health; it’s there for the taking.” said Ms Smith.

“The Jenny program is the perfect first step.  It’s important to understand the programme is not a diet.  Each person is provided with a support system second-to-none, regardless of whether they are megastar or not.  After an in-depth meeting with your own Jenny consultant where your medical history is discussed, a tailored eating plan and exercise recommendations are given.  Each week of your journey you will check in with your consultant to discuss your progress.  This is the difference and it’s a system that’s proven to work,” says Ms Smith.

INTERVIEW DAME EDNA/BARRY HUMPHRIES/AMY SMITH

Contact: Melanie Bruges on 09 979 2027 / 021 801 968 / melanie.bruges@ppr.co.nz

Famous for the iconic character of Donna Heke in Shortland Street, actress Stephanie Tauevihi is now taking centre stage in her new role as the New Zealand Ambassador for Jenny Craig, with a commitment to shedding 20 kilos.

The award winning actress and singer who has “tried everything” to lose weight, believes Jenny Craig is the most realistic way for her to get back down to a healthier weight and regain the confidence she had on the small screen. 

“Like many mothers my age, I have been focusing on everything but my health,” says Stephie.

 “While I was busy with other things, my eating got out of control and the next thing I knew I found myself eating three pies a day.”

Managing Director of Jenny Craig New Zealand and Australia, Amy Smith, says that like many Kiwi women, stress has taken its toll on Stephanie, who turned to eating to cope with pressure and lacked the skills to take care of her diet and wellbeing.

“Jenny Craig is delighted to be working with Stephie T – she is a fun and energetic person who just needs support to help her prioritise nutrition and exercise,”

“We know she is a role model to a lot of New Zealanders and we hope her journey will encourage and inspire others in a similar position to get the support they need”, says Ms Smith.

Stephie T says her Jenny Craig consultant Caroline will teach her the life-long skills for a healthy diet and lifestyle.  That plan will see her eat smaller portion sizes, but eat more regularly, and show her how to enjoy healthy meals and snacks.

“Caroline is my new BFF,” says Stephie T. “I look forward to seeing her and sharing my progress each week. Caroline has already taught me a really important lesson - healthy food doesn’t need to be boring! I can eat bangers and mash and still feel good about myself.”

“I just can’t wait to go and buy clothes and get myself a new wardrobe; I want to look and feel choice!  I want to buy a bra that fits properly. I want my bath towel to go all the way around me and I want to look in the mirror without feeling fat and yuk.  But more importantly I want to feel more like myself again.” 

“I’m excited about taking action, OMG this is the first day of the rest of my life!” she said.

-  ends -

Stephanie Tauevihi is a singer, actress and presenter best known for her role as Donna Heka on popular local television series Shortland Street; a role she played for 8 years.

For further information:

You can eat Easter eggs, just not 50!  That’s the advice from one of Australia’s leading Accredited Practising Dietitian, Karen Inge.  According to Karen, just because you’re losing weight doesn’t mean you have to forsake the foods you love when it comes to Easter.

“Be warned however; to burn off the kilojoules in one 200g milk chocolate Easter egg, you may have to jog for 3 hours to prevent it from adding to your waist line!  From my years of experience, I’ve collected the following top tips to surviving Easter; choose smaller Easter Eggs, understand Easter foods should be celebrated on one day – it’s not a month long celebration, swap chocolate hot cross buns for regular hot cross buns and once Easter is over, give away all your left over eggs.  You could even suggest your friends give you alternative gifts other than chocolate to help you stay on track with your weight loss goals,” said Karen.

“It’s important to balance your treats with healthy food.  A big part of the Jenny program is to not deny yourself the foods you love; this way you’re more likely to stay on track.  You can have your cake and eat it too – just a different kind of cake, one that is portion controlled!”

“Try and gear your social activities around being more active and having fun. For example, an Easter egg hunt with the family or getting out in the park for a picnic will help burn off those extra treats consumed on Easter Sunday.

TO INTERVIEW KAREN INGE: Contact: Luke Weymark on 02 9365 0007/ 0412 356 727 / Luke@acagency.com.au

Using healthy advice from jenny Craig

It can be so hard to avoid weight gain over the festive season! To help you look and feel your best this summer, Jenny Craig consultant Natalie Russell shares some easy tips for successful weight management through December and into the New Year.

• When hosting a Christmas party, swap high kilojoule finger food for lighter alternatives such as rice paper rolls, fruit and raw vegetable strips with low fat yoghurt and vegetable dips.

• Not the party organiser? Offer to bring a nutritious party platter to provide a healthy alternative for party goers. You’ll take pressure off the host and your waistline!

• Alcohol is high in kilojoules and something difficult to avoid during the festive season. Limit your alcohol intake by drinking a glass of water between each beverage or mix up a wine spritzer by filling half your glass with wine and the remaining half with soda water.

• Be informed. If you cant say no to a drink, check out the table below for the best options.

Beverage Amount Kilojoules

TIS THE SEASON TO BE ACTIVE:

• Use Christmas shopping as an excuse to exercise. Walking around the mall for two hours will leave you with plenty of gift ideas and make you feel great too! Why not squeeze in an extra lap of the mall while you are there?

• Take time to enjoy the warm weather after your Christmas day meal, play a family game of cricket or rugby in the backyard, you’ll be burning off that Christmas pudding and bonding with your loved ones at the same time!

• Don’t let the hot weather be an excuse not to exercise. Cool off with a swim at the local beach or pool, make the most of the air conditioning at your gym or pop on a fan at home while you do a DVD workout programme.

• Be realistic about your weight loss goals around the festive season, plan around your schedule and make healthy eating and exercise a priority. Allow yourself at least 15 minutes each day for ‘you time’.

• At parties and social events, spend time talking to other guests and enjoying socialising rather than seeking comfort from food. Remember that you shouldn’t feel forced to try all food offered to you.

• There will be some challenging times during the holidays, but there will also be times when things go just as planned. Start each day with a positive affirmation, such as “Today I will celebrate all my successes”.

For further Jenny Craig tips and advice on weight management or to find your nearest Jenny Craig centre, visit www.jennycraig.co.nz or phone 0800 502 302.

Amy Smith, MD of Jenny Craig is excited to announce that Melanie Brown, the scariest, spiciest of them all, has been signed up as the new face of Jenny Craig Australia and NZ. Mel has 15 kilos to lose post-baby and is intent on getting to her target weight by early 2012.

Mel B says when she was pregnant she was eating for England and Australia. “I was eating literally morning noon and night, it didn’t matter what time, I was just eating. I was a house. I love my humps and bumps, but when a newspaper described my shape as the ‘bootylicious, curvylicious, post-baby body of Melanie, I knew I had to do something, I had to get the eating under control”.

“Jenny Craig is a no brainer for me. I don’t have to think about anything. I get a coach; she does the thinking and the planning. I just eat and go. It’s perfect. Jenny Craig has been around for 30 years. That depth of experience has to count for something” says Mel.

Amy Smith says Mel is representative of so many women in Australia and New Zealand who have some baby weight to lose but aren’t sure where to start. The Jenny Craig programme is absolutely brilliant for Mel and other busy mums as it takes the guesswork out of the picture. The best thing of all, is that Jenny provides a support system second-to-none with individual consultants and tailored eating plans.

“Mel told us she doesn’t like dieting at all. She loves eating healthy foods and she is thrilled with the healthy snack options and the amount of fruit and vegetables she gets to eat. Jenny Craig’s team of nutritionists and doctors have created a program especially for women like Mel who have recently given birth, that takes into consideration the nutrient levels needed for breastfeeding women”, says Ms Smith.

Jenny Craig is pleased to announce Dr. Andrew Rochford as its new medical ambassador.Dr. Andrew an emergency registrar, understands that the majority of people need health regimes that fit in with their busy lives.

“Dropping a few kilos isn't simply about looking good, it's about living a healthy lifestyle and Jenny Craig is keen to deliver that message”, said Dr Andrew.

Dr. Andrew joins the Jenny Craig team as they champion three new health related initiatives:

• Start Healthy, Stay Healthy initiative to help mums and mums to be lose weight in order to get pregnant, maintain a healthy pregnancy weight or get back in shape after having a baby. It's crucial that these women maintain good nutrition - but being overweight and obesity is now the most common pregnancy complication in many developed countries and weight issues can affect the health of both mums and babies.

• Adolescent Program - developing bodies also need good nutrition but with 20 - 25 per cent of Australian children and adolescents now classified as overweight with a quarter of this group being obese there are fears that youngsters are suffering both health and self confidence issues as a result. Diabetes prevention is a particular concern as during puberty, hormonal changes can add to insulin resistance and type 2 diabetes is even more likely to be diagnosed at this time.

• Men's Health Program - addressing the denial men have around weight and prevention of weight-related illness.

Dr Andrew says he's delighted to be working with Jenny Craig, “The program has been designed and evolved by a global medical advisory board, consisting of the leading experts in their field delivering the latest expertise. All menus are planned by a team of qualified dietitians so users know it's nutritious and balanced.

People need something they can fit into their lives, that teaches them how to manage their weight. Jenny Craig's food/mind/body approach is the perfect way to get the skills and support you need so you can learn how to manage your weight for life."

EFFERVESCENT Aussie comic actress Rebel Wilson is taking Hollywood by storm, but her most life changing role yet is as Jenny Craig’s new celebrity ambassador.

Rebel is a brilliant character actress, delivering a scene-stealing performance in this year’s blockbuster Bridesmaids, but hopes losing 25kg in an inspirational partnership with Jenny Craig will help audiences see the real her.

With more upcoming major US film roles; Australia’s emerging movie star is set to revolutionize her life by signing on with Jenny Craig as her international profile rises.

Rebel hopes shedding kilos and adopting better lifestyle habits will result in being considered for a wider variety of roles, having greater confidence, and to inspire fellow Australian women.

Famous locally for Bogan Pride (SBS) which she created, wrote, produced and starred in as well as her standout appearances on Thank God You’re Here (Network Ten/Seven Network), Talkin’ Bout Your Generation (Network Ten), City Homicide (Seven Network) and a role in the Nicholas Cage movie Ghost Rider. The multi-talented writer, producer and performer will next be seen with Elizabeth Banks in the rom-com What To Expect When You’re Expecting, and opposite Oscar winner Reese Witherspoon in the action comedy This Means War.

Rebel won a starring part alongside her Bridesmaids co-star, Little Britain’s Matt Lucas, in the indie flick Small Apartments.

In typical madcap Rebel style, her weight-loss mottos are: “to not gorge on junk food, but to become gorgeous”, and “feed my dreams, not my stomach”.

With Jenny Craig’s one-on-one consulting, Rebel said she’s happy she won’t have to go it alone.

“On the career side, I’m kind of living this exciting life, and filming movies and TV shows, and kicking a lot of goals in that department, and I have so many good things going on. But the one thing that I feel is holding me back is my size and weight”.

Rebel’s goals with Jenny Craig are:

• LOSE 25kg
• BUY clothes from mainstream fashion stores
• To wear sleeveless outfits with confidence

“Jenny Craig is delighted to be working with Rebel Wilson – she is a gorgeous girl inside and out and is a star on the rise who wants our support to help her in areas of her life that need a little education and guidance. Jen’s a friend to many and we’re looking forward to the friendship and journey between Jenny Craig and Rebel Wilson - a journey that we hope will encourage and inspire so many other Australian women”, says Amy Smith, Managing Director of Jenny Craig Australia and New Zealand.

Rebel has a warning for her pals, ice cream and chocolate: “I am over it – no more hanging out guys... I am starting Jenny Craig. It’s not you, it’s me. I’m changing.”

- END -

“As a company with a strong network of clients in Christchurch, we want to be part of the wider effort to rebuild and grow business in the area.”

According to the New Zealand Ministry of Health, one in three Kiwi adults are overweight and one in four are obese, meaning more people need to incorporate healthy eating and exercise into their lifestyles.

The Jenny Craig programme offers a personalised approach to effective weight loss management through providing the skills, strategies and support to develop positive lifestyle changes.

Buck’s focus has also paid off in the style department, with the father sizing up a new, more fashionable wardrobe.