Our Story

Our story starts with one woman — Jenny Craig. When Jenny Craig struggled to lose weight after the birth of her second child, she realized there weren’t many sustainable options to help her reach her goal.

In the early 1960s, Mrs. Craig had worked at a local gym and had seen firsthand that exercise alone doesn’t lead to long-term weight loss. Her passion led to the opening of her own gym, and after years of success, in 1983, she and her late husband, Sid Craig, opened their first Jenny Craig Weight Loss Centre in Melbourne. Two years later, the business expanded, opening the first centre in New Zealand. From here, the footprint has expanded to almost 100 locations across Australia and New Zealand.

Mrs. Craig took what she learned through her personal journey and years of working in the industry to create a comprehensive approach to weight loss that included portioned, great-tasting and nutritious food, the support of a personal coach, and the tools to help build and sustain a healthy lifestyle.

In 2023, we celebrate 40 years of transforming lives through weight loss. The program that Jenny and Sid brought to life so many years ago remains the core of the business to this day.

“It’s not what you do once in a while, it’s what you do day in and day out that makes the difference.”

- Jenny Craig

Where is Jenny Craig now? 

In June 2023, Jenny Craig partnered up with Juniper to provide a new (and improved) weight loss offering, The Weight Reset Program

Taking a holistic approach to weight loss and management, this program combines all the tools you need to find better health and confidence — just like 100k+ Australian women have done since 2021.

Through the program, you get access to clinically proven treatments that work to lower your appetite and improve your metabolic function, as well as health tracking to measure your progress and lifestyle coaching to help you create healthy habits you can stick to. Plus, you become part of an online community of women on the same journey as you, who’ll be there to celebrate your wins and keep you motivated.

By joining forces with Juniper — and taking an individual and comprehensive approach to healthcare — we’re hoping to reframe the conversation around weight gain and empower women across Australia to discover a healthier and more sustainable lifestyle.

Get started with Juniper