Jenny Craig

Our Story

Our story starts with one woman — Jenny Craig. When Jenny Craig struggled to lose weight after the birth of her second child, she realized there weren’t many sustainable options to help her reach her goal.

In the early 1960s, Mrs. Craig had worked at a local gym and had seen firsthand that exercise alone doesn’t lead to long-term weight loss. Her passion led to the opening of her own gym, and after years of success, in 1983, she and her late husband, Sid Craig, opened their first Jenny Craig Weight Loss Centre in Melbourne. Two years later, the business expanded, opening the first centre in New Zealand. From here, the footprint has expanded to almost 100 locations across Australia and New Zealand.

Mrs. Craig took what she learned through her personal journey and years of working in the industry to create a comprehensive approach to weight loss that included portioned, great-tasting and nutritious food, the support of a personal coach, and the tools to help build and sustain a healthy lifestyle.

In 2023, we celebrate 40 years of transforming lives through weight loss. The program that Jenny and Sid brought to life so many years ago remains the core of the business to this day.

“It’s not what you do once in a while, it’s what you do day in and day out that makes the difference.”

- Jenny Craig

Jenny Craig Delivered Food

We change lives, one at a time.

Over the past 40 years, Jenny Craig has helped millions of people unlock the best version of themselves with our proven weight loss plans.

We're passionate about changing lives and making weight loss easier with great-tasting food, unparalleled support and the latest science-backed strategies.

On Jenny Craig, you’ll get everything you need to succeed: delicious dietitian-designed meals, snacks (including desserts!), 1:1 coaching sessions, and a complete plan that takes the guesswork out of losing weight.

Our holistic approach will help you learn how to lose weight and keep it off!