Jenny Craig Team 
We’re learning that it’s not just about what and how much you eat, but when you eat, that plays an important factor in achieving your weight loss goal because of our body’s daily 24-hour circadian rhythm. Find out what you need to know about your own body clock, and how it can help you reach your weight loss and health goals.
Jenny Craig has a strong foundation in science. Whether it’s working with Accredited Practicing Dietitians to offer delicious versions of your favourite foods, to being the first commercial weight loss company to integrate Nobel Prize winning research on circadian rhythms into their program, Jenny Craig keeps up with the latest nutrition research and then puts it into practice to help their members reach their health and wellness goals while living everyday life.
While you already know that your food choices impact your weight, research is demonstrating that when you eat is also important. This is based upon the science of circadian rhythms.
How do circadian rhythms work? In the same way that you are busy getting tasks done throughout the day, so are every one of your body’s cells. They all hard at work metabolising, or managing, complex chemical processes throughout your body. This metabolism process has a predictable curve that follows a 24-hour cycle paralleling the 12-hour light-dark periods during the day. In the peak period, your body is busy digesting food for the energy needed to use as fuel for all of your daily activities. By late afternoon and into the evening, your metabolism is still active but not as efficiently as earlier in the day.
How do circadian rhythms affect weight loss? Jenny Craig recently launched Max Up, an innovative science-based program that leverages the body clock’s natural circadian rhythm to help regulate metabolism and support healthy weight loss. Members on the Max Up Program focus on eating more kilojoules during the morning and afternoon to take advantage of when their metabolism is highest, and fewer kilojoules in the evening when metabolism tapers.
Max Up divides the day into two segments, a 10-hour nourishment period and a 14-hour rejuvenation period. There is no counting, cooking, or meal prep and the daily menu is based upon appropriate nutrition for healthy weight loss. This exciting circadian rhythm science is now a new tool you can use to help manage your weight and improve your health. By paying attention to your own body clock, you are better equipped to achieve your weight loss goals.
Danielle Bowman, Dietitian
